Blog, Business, Crisis Management

Managing Toyota’s Recall Crisis

Will giant print ads, television appearances and apologies made by Toyota’s CEO help the car maker regain customer confidence?

The Canadian Business News Network interviewed me about Toyota’s recall crisis on a business show called SqueezePlay.

Click the still below to watch the full interview on the BNN website.

Ian Mitroff on BNN

Ian Mitroff on BNN TV

Standard

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s