Blog, Business, Crisis Management

Managing Toyota’s Recall Crisis

Will giant print ads, television appearances and apologies made by Toyota’s CEO help the car maker regain customer confidence?

The Canadian Business News Network interviewed me about Toyota’s recall crisis on a business show called SqueezePlay.

Click the still below to watch the full interview on the BNN website.

Ian Mitroff on BNN

Ian Mitroff on BNN TV

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